Welcome to your DIY Marketing Toolbox.
We simplify marketing, so you can stay in control and grow with confidence.
You don’t need to be a marketer...
You just need a clear next steps, and a great coach.
You’re great at what you do. That’s why people hire you. But marketing? Sometimes it can feel like a different language.
It’s easy to keep putting it off marketing your business when you’re not sure where to start. No one wants to waste time or money focusing on the wrong things, that’s completely normal. But, with the right advice and a coach by your side, you can take control of your marketing yourself.
We built MyMarketing Toolbox for hands-on business owners who want to understand their marketing, run it with confidence, and still have a life outside the business.
If that sounds like you. you’re in the right place…
Before Toolbox, we spent years supporting small and medium businesses as MyMarketer, our “done-for-you” marketing business. We handled all the marketing ‘stuff’ for our clients – planning, campaigns, websites, and all the moving parts. With over 25 years of combined experience, we’ve come to know small business marketing inside out.
But, while we were busy taking care of our clients, we kept meeting another kind of business owner: smart, capable, brilliant at their trade… but feeling stuck with marketing.
Some were starting from scratch. Some had tried using agencies and ended up paying thousands each month while still thinking, “Where’s the money actually going? The ads don’t feel quite right. And, where are all the leads?”.
They wanted to feel in control and understand where to start when it came to marketing their business themselves – not to throw their hard-earned cash at another “marketing expert” who talked in circles.
So we started coaching owners one-on-one – translating marketing jargon into plain language, and giving them a clear path to follow that helped them kick goals.
That’s where MyMarketing Toolbox came from: our templates, our processes, and our real-world experience – turned into short lessons and practical tools that build on each other, making marketing feel easy for any business owner.
"No fluff. No jargon. Just simple steps that make a difference to your business."
We’re Nadia and Paul, marketers by trade, and small business owners ourselves.
We’ve worked across big brands, multiple countries, and a range of industries. But, we also live the small business reality just like you do: limited time, limited headspace, multiple priorities, and constantly chasing the things that actually make a difference in our business.
We built Toolbox because we wanted marketing knowledge to feel accessible and achievable for small business owners everywhere – especially those who want to take control themselves.
You don’t need to be an expert, you just need to start.
For a lot of owners, marketing ends up in the “too hard basket”. Not because you’re not capable, but because you’re busy, you’re not sure what to do first, or it feels like it will take days of your (already limited) time.
So the marketing piece gets parked… but it doesn’t go away. It sits in the background, nagging at you, because you know you should be doing something about it.
If you’re not marketing your business, you’re leaving money on the table. So let’s not waste any more time putting it off. All you just need is a few focused minutes at a time.
We’ll show you what to do first, help you put the basics in place, and guide you forward one simple action after another – with support whenever you need it.
And the best part? When you understand it yourself, you stop guessing. You feel in control. And you start seeing progress you can actually trust.
Nadia Scott
Co-founder + Lead Coach
Nadia is the kind of coach small business owners relax around – because she’s seen the big end of marketing and she knows how to bring it back down to earth. She’s a senior strategist with 25+ years of commercial marketing experience across New Zealand, Australia, Europe and the US, including time in marketing and leadership teams for global brands like adidas, L’Oréal, Bendon, Hallmark and Macpac.
In 2021, Nadia shifted from corporate roles into advisory work, bringing that “big brand” thinking into the real world of small business. She’s spent years adapting traditional marketing strategy to make sense in businesses where time and resources are tight, budgets matter, and every team member is part of the marketing effort.
Nadia believes that marketing is “really just common sense”, and that anyone can create great marketing with the right guidance. Her sweet spot is making the complex feel simple and doable. She helps owners get clear on what to focus on, build plans they can stick to, and feel confident making smart calls about their marketing no matter what their trade.
If you’ve ever felt overwhelmed by “all the things,” Nadia helps you pick the right few, and build a plan you’ll actually follow.
Paul Wilkes
Co-founder + Creative Guru
Paul Wilkes brings a founder’s perspective to coaching – the kind that comes from building, fixing, and growing a business in the real world, not just talking about it.
He’s an experienced entrepreneur and marketing leader, and has been the Founder of MyMarketer since 2008, working hands-on with small and medium businesses for nearly 20 years – so he genuinely understands the time pressure, the budget decisions, and the “where do we even start?” moments that owners face.
Early in his career, Paul worked in big advertising agency environments (including Saatchi & Saatchi), which is where his creative approach was shaped – he’s great at turning a fuzzy business problem into a clear story and a strong message. He’s also passionate about AI and web development and loves demystifying it for small business owners, so they can make smart calls about technology without feeling out of their depth.
Together, Paul’s mix of founder experience, creative thinking, and practical know-how makes helps owners feel confident about what to do next, and why it matters.
Community, CRM + Content Coach
Connor Benfield
Connor helps owners turn “I don’t know what to say” into clear, confident marketing that sounds like your brand. He’s all about practical writing that builds trust – from your website and emails through to simple campaigns that keep customers coming back. A CRM, social media and email marketing expert, Connor helps you to build and maintain the community which forms the foundation and heart of your business.
Customer Experience Coach
Gemma Jones
Gemma helps you to create maximum value for your customers and build long-term loyalty – creating customer journeys that turn interest into action, and first-time buyers into repeat customers. She helps you make the path clear from “found you” to “booked you”, and beyond.
Performance Marketing + Digital Tech Coach
Amy Dowling
Amy is our go-to for performance marketing – digital advertising, results tracking, and the tech side that can feel confusing for new players. She helps you understand how simple setting up your digital advertising can actually be, then make smart choices with ads and tools, so you can stop wasting money, understand what’s going on, and build on the things that work.
Mental Skills Coach
Jude Walter
We understand how tough and lonely running your own company can feel – which is why we prioritise mental health alongside business health. Jude is our brain health expert who helps business owners manage the mental load – the time pressure, the stress, and the motivation to push through problems. She brings tools and coaching to make emotional hurdles feel manageable, so you can keep your energy up and actually follow through.
Instant support. Real humans. No judgement
You’re never alone
If you’re not marketing your business, you’re leaving money on the table. So let’s not waste any more time putting it off. All you just need is a few focused minutes at a time.
We’ll show you what to do first, help you put the basics in place, and guide you forward one simple action after another – with support whenever you need it.
And the best part? When you understand it yourself, you stop guessing. You feel in control. And you start seeing progress you can actually trust.
