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Strategy & Planning
Introduction
1.01 Welcome to the Online Marketing Master Class
Sample Lesson
1.03 How This Master Class Is Structured
1.02 What Online Marketing Really Is (and Isn’t)
1.04 Setting Your Goals for the Course
Marketing Fundamentals
2.01 Understanding the Digital Marketing Ecosystem
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2.01 Understanding the Digital Marketing Ecosystem
1 Topic
|
1 Quiz
Administrative & Data Handling
Online Marketing Foundations Quiz
2.02 The Customer Journey in the Online World
2.03 Branding, Positioning & Value Propositions
2.04 Identifying Your Target Audience
Strategy & Planning
3.01 Building a Winning Online Marketing Strategy
3.02 Market Research & Competitor Analysis
3.03 Defining Clear Marketing Objectives & KPIs
3.04 Choosing the Right Marketing Channels
Sample Lesson
Previous Lesson
3.04 Choosing the Right Marketing Channels
Strategy & Planning
3.04 Choosing the Right Marketing Channels
Previous Lesson
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