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Master Class
Introduction
Sample Lesson Sample Lesson
1.01 Welcome to the Online Marketing Master Class
1.03 How This Master Class Is Structured
1.02 What Online Marketing Really Is (and Isn’t)
1.04 Setting Your Goals for the Course
Marketing Fundamentals
2.01 Understanding the Digital Marketing Ecosystem
Administrative & Data Handling
Online Marketing Foundations Quiz
2.02 The Customer Journey in the Online World
2.03 Branding, Positioning & Value Propositions
2.04 Identifying Your Target Audience
Strategy & Planning
3.01 Building a Winning Online Marketing Strategy
3.02 Market Research & Competitor Analysis
3.03 Defining Clear Marketing Objectives & KPIs
3.04 Choosing the Right Marketing Channels
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