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Foundations Audit
Are your marketing foundations solid?
Many small business owners try to grow their marketing before all the basics are in place, then wonder why ads, social and other tactics never quite deliver. This 5 minute audit shows you where you stand, what to focus on first, and what to do next.
How it works
Read each statement below and rate yourself honestly. There are no wrong answers, only useful ones. Pick the colour that best describes where you're at right now. The four colour buttons here are just to show you what each one means - the actual questions start below this box.
Green
I have this and it's working well.
Amber
I've started, but it needs work.
Red
I haven't done this.
Not sure
I genuinely don't know.
Your foundations need work
How you scored across the five Foundations
Each pillar is scored out of its own maximum. The longer the bar, the stronger that foundation.
Start with Be Likeable.
The other foundations build on it, so getting this right makes everything else easier.
Your foundations action plan
Here's everything you need to put in place, in the order to do it. Tick each one off as you go.
Built by Nadia Scott + Paul Wilkes at MyMarketer · Brought to you by MyMarketing Toolbox · Grounded in Allan Dib's Lean Marketing methodology.
